NYCE International PLC, a London-listed gaming product marketplace, advisory, and technology firm, has announced plans to open a new regional headquarters in Ras Al Khaimah, United Arab Emirates.
The office will support NYCE’s growth strategy in the Middle East and surrounding markets by providing on-the-ground commercial coverage and partner support, the firm said in a statement.
Among the purposes of the new hub is to drive business expansion, representing a broad range of products and services for operators and suppliers across the region. It will also facilitate the launch of new initiatives in the Middle East, with the planned rollout of targeted programs that strengthen market entry, distribution, and partnership execution.
“Ras Al Khaimah is a natural base for our next phase of expansion. A regional headquarters improves how we serve operators and suppliers, aligning commercial execution with local requirements,” said Harmen Brenninkmeijer, Executive Chairman of NYCE International. “We are focused on responsible growth, practical collaboration, and measurable outcomes for our partners.”
The firm said the regional headquarters will connect NYCE’s marketplace, advisory, and venture activities with local stakeholders, with an emphasis on compliance, product readiness, and delivery efficiency.
The company further noted that the establishment and timing of the new office remain subject to customary registrations, local requirements, and applicable approvals.
You can revisit Yogonet‘s exclusive year-end 2025 interview with Harmen Brenninkmeijer, Executive Chairman at NYCE, here.
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