ANA Marketing News Quiz for April 19, 2025
How well did you follow this week’s marketing news? Take our quiz By Andrew Eitelbach   April 19, 2025 …
MARKETING
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Influencer Marketing
What is the state of influencer marketing, and how can I best leverage influencers? Source link
Report: U.S. Digital Ad Spend Hit $259 Billion in 2024, a New Record
Growth reflects the industry’s ability to adapt to new tech, regulatory changes, and shifting consumer behavior By Autumn Miller  …
Marketing’s Not-So-Secret Sauce
Haleon’s Danny Gardner explored the critical role of data in reshaping the future of market research through the integration of…
The Next Era of the Internet Unlocked — Exploring Web3, NFTs, and the Metaverse
In this session, learn which emerging technologies are actually driving business results, how to evaluate innovation opportunities without getting caught…
How to Bridge the Gap in Retail Media Measurement
Goodway Group discusses how the search landscape’s rapid shifts demand new strategies to stay visible and relevant. Source link
Editor Highlights: Gen AI, Privacy Laws, and Breaking Down Silos | Pulse | Industry Insights | All MKC Content
Log in Already have an account? The industry’s best insights and resources await: No Account? Use your business email address…
How Does the 'Fractional CMO' Measure Up?
With C-level executives starting to lose faith in chief marketers’ ability to spike the top and bottom lines, some are…
Mapping Privacy Laws Across the Globe
General Motors illustrates where consumer data privacy legislation is established or emerging in the U.S. and countries around the world….
Marketing in a Cookie-Less World
What strategies are developing for marketers to deal with the cookie’s eventual demise? Source link