Within the overall redesign of the Première Vision Paris organization, Made in France PV’s offer will be integrated into Première Vision Paris and Blossom Première Vision starting from 2026.
This evolution reflects Première Vision’s commitment to keeping pace with changes in the fashion market by enhancing the coherence and synergy of its event portfolio.
“The aim is to better meet the needs of brands, manufacturers, and regional players, while promoting French craftsmanship on a broader stage—both nationally and internationally,” the show organization explained.
The strategic repositioning will happen across its two flagship shows, Premiere Vision Paris and Blossom Premiere Vision. At Premiere Vision Paris, whose February 2026 edition will celebrate craftsmanship, Made-in-France companies will benefit from an elevated visibility, with a dedicated showcase and new curated content. This will enrich the visitor experience and foster stronger links between creativity, innovation, and local production.
At Blossom Première Vision, the show will open to premium garment manufacturers, starting new connections between exceptional materials and high-end fashion production.
“This evolution gives new momentum to Made in France, with strategic, business, and inspirational dimensions,” commented Florence Rousson, chair of the Executive Board of Première Vision and managing director of the Fashion Division of GL Events.
“It reflects our ambition to support market transformation by putting French know-how at the core of the Première Vision experience. This decision marks a key milestone in building an offer that stays true to Première Vision’s DNA: a global platform for creative, sustainable, and competitive fashion,” she added.
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