Inside the Summer 2025 NewBeauty TestTube

testtube summer 2025


What It Is:
With a lightning-fast application, this innovative formula delivers stronger, smoother hair by morning. Merging the best advances in bond reinforcement into one clinically tested, multi-tech spray, it increases hair strength and repairs hair from heat, bleach, color, chemicals and UV damage*.

How To Use:
Shake well and spray evenly onto dry hair from an arm’s length distance. Brush through to ensure even distribution, hit the hay and wake up with softer, smoother hair.

Editor Feedback:
“As a busy mom who doesn’t always have time for extra self-care in the shower, I love the idea of a dry hair mask, and this one is the real deal. It’s also a 2025 NewBeauty Award Winner.” — Britt Fallon, director of beauty

Key Ingredients:
Hyaluronic acid reduces dryness, brittleness, frizz and flyaways while baobab seed moisturizes and strengthens dry hair and panthenol (vitamin B5) helps seal the cuticle for smooth, frizz-free hair. A Bondmimetic2 Molecular Complex supports hair strength to improve moisture, shine and manageability while protecting against future damage.

Expert Insight:
“This is the only affordable overnight dry mask you’ll find at mass retailers. This powerhouse formula is all about efficiency. It works hard so you don’t have to! The innovative dry formula takes just seconds to apply and works while you sleep to strengthen, revitalize and nourish your hair, so you wake up to smoother, healthier-looking strands. Bonus: It can also be used during the day to extend the life of your favorite style.” —Marissa Squeri, director of Blue Sky and product development

*Based on an 8-hour clinical study of 30 hair tresses with UV damage, heat + chemical services using the Peptide Restore
Shampoo, Conditioner, and Leave-In Treatment regimen





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