We all do it. We put “Write Blog Post” at the bottom of our to-do list, only to let it slide to the next day. And the next. And the week after that.
Blogging often feels like the least urgent thing on our plates. It doesn’t have the immediate hit of a DM, the dopamine of a new follower, or the frantic energy of a trending audio.
Every other platform feels louder. More pressing. More now.
But here is the truth: the platforms that feel the most urgent are usually the ones with the shortest shelf life. We’re exhausting ourselves for content that disappears in 24 hours.
When you shift to a pinterest-first blog, you’re opting out of the “emergency” of the Instagram algorithm. You’re choosing longevity over urgency.
Instead of shouting for attention today, you’re planting seeds that will allow you to grow faster on pinterest for years to come. This is how we build a business that has longevity.
What does a “Pinterest-First Blog” actually mean?
There is a long-standing debate about whether Pinterest is a social media platform or a search engine. The truth? It’s a bit of both, but the behavior is rooted deeply in search.
People aren’t scrolling Pinterest to see what their friends are doing. They go there to plan their futures, solve aesthetic dilemmas, and find the “how-to” for their next big project (aka your expertise).
When you commit to a pinterest-first blog, you are deciding to stop shouting into the void of a chronological feed. You start answering the questions your future clients are already typing into a search bar.
It’s a way to grow faster on pinterest because you’re aligning your creativity with actual human behavior. This strategy is the ultimate “work smarter, not harder” move for your content library.
A pinterest-first blog pairs perfectly with traditional Google SEO, but it offers a few unique advantages:
1. Discovery
While Google can feel like a slow, uphill climb for new sites, Pinterest acts as the go-to track to consistent traffic.
2. Visual Authority
Because it’s visual, you can get eyes on your aesthetic immediately while the keyword-rich structure builds your authority in the background.
3. Intent-Based Traffic
You aren’t just getting “likes” or vanity metrics, you’re actually getting clicks from people who are actively looking for a solution or a style like yours.
The Foundations of a Pinterest-First Blog
Before you even open a blank document, you have to decide what the blog is actually for. A pinterest-first blog needs a specific job description.
For a photographer, that might be acting as a guide that answers every “what if” a client has before they book. For a designer, it might be the space where you articulate your specific style (and why it matters).
When you have that one primary goal, it prevents you from falling into the trap of “pretty but pointless” posting. Clarity is the secret sauce to conversion.
Let the Data Lead Your Creativity
One of the best ways to grow faster on pinterest is to stop guessing what people want to read. Instead of looking at your own internal list of ideas, look at Pinterest Trends.
This isn’t about being reactive or losing your voice (we’re never doing that). It’s about being grounded in what your audience is actually curious about right now.
If you’re a coach who wants to write about “Self-Care,” you might find that people are specifically searching for “morning routines for creative burnout.”
By shifting your focus to that specific trend, you meet people exactly where they are. You’re still sharing your wisdom, but you’re doing it in a way that’s already being searched for.
Keywords as Your Guide
Keyword research is often painted as a boring, technical task, but here, it’s actually a roadmap. Using a tool like PinClicks allows you to see the opportunity gaps in your industry.
You’re looking for keywords that reflect real intent—phrases that aren’t yet dominated by massive corporate brands but have enough volume to move the needle.
These keywords should shape your post from the ground up. You can still have a title that sounds like you—something poetic or punchy—but it needs to be anchored by a searchable phrase.
A designer might start with the keyword “homepage design examples” and then layer their personality on top. The keyword handles the discovery, and the title handles the connection.
Writing for the Dreamer (and the Skimmer)
Pinterest users are planners. They are saving ideas for the life they want to build, which means your writing should focus heavily on the outcome.
Rather than dwelling on mistakes, highlight the result they are working toward. Show them the cohesive brand photos or the website that attracts aligned clients.
Because most of your Pinterest traffic will be coming from people who don’t know you yet, you have to write for the “skimmer.”
Use clear subheadings, short paragraphs, and plenty of visual breathing room. You want a new visitor to scroll through and think, “This person understands me,” in a matter of seconds.
The Strategy of the Pin
To truly grow faster on pinterest, your content has to be designed to travel. This means planning your Pins before you even hit publish on the post.
Consider different “angles” for your graphics. One blog post about a brand photoshoot could support three different Pins with different hooks.
- The Aesthetic Angle – Focusing on outfit inspiration and location vibes.
- The Educational Angle – Focusing on posing tips or shot list essentials.
- The Transformation Angle – Focusing on how the photos improved a website’s look.
By creating multiple perspectives for a single post, you reach different people with different needs without having to create more work for yourself.
Building a Connected Ecosystem
A pinterest-first blog should feel like a library where there’s a next step, and consistent content around the same theme.
Use internal linking to guide your readers. If they land on a post about color palettes, link them to your post about typography or brand voice.
This compounds your traffic and turns a casual click into a deep dive into your brand. It moves them from “just browsing” to “fully obsessed.”
Over time, your blog becomes a reference point where your expertise lives and showcases that you know your stuff, and you’re the go-to person someone should choose.
Pinterest is the invitation that brings people to the door, but the blog is the experience that makes them want to stay. When you lean into this system, blogging stops being a “should-do” and starts being the most valuable asset in your business.
Stop putting it off. Start your Pinterest-first blog in just one week.
If you’ve been letting your blog ideas sit in your Notes app because the process feels too heavy or the “urgency” of social media keeps getting in the way, this is for you.
You don’t need months of overthinking. You just need a system that’s going to help you get started immediately.
Our Blogging in a Week offer is designed to take you from “I should really start a blog” to having a fully-optimized, Pinterest-ready content engine in just seven days.
We’ll map out your strategy, find your keywords, and get your first 8 foundational posts live so your business can finally start working for you while you’re offline.
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