How do WSL clubs make money, and is there a salary cap?

There are three main sources of revenue: match days, broadcasting deals, commercial deals or partnerships.

Most WSL clubs will also get some support from their men’s teams, in the form of loans between companies.

The revenues of the match day – through ticket sales, food and goods – depends on strong presence. Last season, cumulative The attendees passed by the Women Championship and a million women. This has been linked to an increasing number of games that are played in the stadiums used by the sides of men in clubs.

Those increasing presence translates into a greater commercial interest.

WSL teams can often benefit from the commercial deals that have been concluded at the club level, along with the men’s team. This can include things like suppliers, a group and sponsors of the shirt.

But we also see WSL clubs that independently hit trade partnerships on the side of their men. For example, at Arsenal Women MasterCard, ABYY technology and beauty Band Il Makiage as women’s partners.

Clubs also benefit from the league sponsors as a whole. In September 2024, A new deal of 45 million pounds has been agreed upon In order to continue Barclays as a title for the state of Wsl. In the area of ​​15 million pounds annually, this is a previous arrangement.

Then there are broadcast deals.

In October 2024, Lighes Limats Limiter (WPLL) – The company that is the WSL clubs are contributing – announces that the league has agreed A new broadcast deal with the BBC And Sky Sports, which passes until 2030.

The funds resulting from these rights are shared between WSL clubs.