Fashionphile taps Martha Stewart as 2025 holiday brand ambassador

Luxury re-commerce platform Fashionphile has named entrepreneur, author, and media icon Martha Stewart as its 2025 holiday brand ambassador. 

In this role, Stewart stars in the company’s latest holiday campaign and has curated an exclusive collection of her favorite accessories, now available to shop on fashionphile.com.

“As the face of our 2025 Holiday brand ambassadorship and the ultimate authority on quality and timeless taste, Martha Stewart is uniquely positioned to speak on the enduring value of luxury resale,” said Sophia Tsao, chief digital and marketing officer of Fashionphile. “Martha is the quintessential face of the Holiday, so who better to partner with this holiday season.”

The campaign, photographed by Claire Leahy and styled by Paolo Nieddu at the company’s New York City flagship, captures Stewart’s signature polish, while highlighting Fashionphile’s collection of luxury handbags and accessories from brands like Chanel, Hermès, Louis Vuitton, and Goyard. Likewise, in a short video, Stewart reflects on the ease of buying and selling through Fashionphile’s circular marketplace and the platform’s commitment to sustainability. 

“Shopping on Fashionphile feels a bit like discovering a secret archive — elegant, storied, and beautifully organized. Each item tells you something about the world it came from. One can shop with confidence knowing everything is so carefully authenticated,” Stewart explained.

The collaboration marks Fashionphile’s third ambassador partnership, following campaigns with Emma Roberts and Nicole Richie. Most recently, in October, the company acquired Luxe Collective, marking it entry into the UK luxury resale market.