DSF Auto Season Returns to Dubai Bigger and Bolder in 2026!

Dubai is about to become the ultimate playground for car lovers. From 2 to 11 January 2026, the second edition of DSF Auto Season, part of the iconic 31st Dubai Shopping Festival, will turn the city into a roaring celebration of speed, style, and automotive passion. Whether you’re a hardcore petrolhead, a collector hunting rare gems, or a family looking for high-octane fun, this 10-day extravaganza has something for everyone.

DSF Auto Season 2026

Kicking off with a bang, the season launches with spectacular citywide parades that will flood Dubai’s streets with thousands of stunning vehicles:

2 January: Yalla Dubai Parade – A massive community procession rolling in from Oman, ending triumphantly at Nad Al Sheba Square.

3 January: Porsche Parade – One of the UAE’s most eagerly awaited sights, showcasing iconic models from Porsche’s legendary history, cruising from Coca-Cola Arena to Nad Al Sheba Square.

4 January: Supercars Parade – Pure adrenaline as hypercars and performance beasts thunder along the same epic route.

For the rare-car obsessed, the Collectors Hub at City Walk (2–4 January) is unmissable. Expect jaw-dropping limited-edition supercars, pristine vintage classics, and one-of-a-kind builds making their public debut—many from private collections rarely seen in the region. It’s the perfect spot for networking, snapping photos, and mingling with fellow enthusiasts.

Auto Flash Sale

The Auto Flash Sale runs the full 10 days, with exclusive discounts, special promotions, and unbeatable deals across Dubai’s showrooms.

Families and casual fans aren’t left out. Nad Al Sheba Square (2–4 January) transforms into a vibrant social hub with themed showcases, photo ops, and relaxed meet-ups. Then head to City Centre Mirdif on 10 January for the free Mirdif Motor Show, packed with interactive displays and lifestyle experiences.

Middle East Cars & Bikes Week

The Middle East Cars & Bikes Week (10–11 January) at Dubai Studio City is a two-day festival featuring supercars, custom bikes, drifting zones, jaw-dropping stunt shows, brand activations, and live entertainment. It’s the ultimate high-energy weekend for everyone.

From Bluewaters to City Walk, Nad Al Sheba to Dubai Studio City, DSF Auto Season 2026 is bigger, bolder, and more inclusive than ever.

Mark your calendars—this is Dubai’s automotive heartbeat, and you don’t want to miss a single rev. See you this DSF auto season!