In an homage to its Venetian roots, Barena Venezia is proud to announce the opening of its permanent corner at Harrods, London, introducing a visually compelling retail concept that blends tradition, craftsmanship, and contemporary elegance.
This launch marks a significant step in the brand’s willingness to reinforce its international presence and bring the essence of Venetian culture into one of the world’s top retail destinations.
It also represents the culmination of a longstanding and evolving partnership with Harrods, which has hosted it since 2017.
The design pays tribute to Venice’s iconic maritime heritage, drawing inspiration from the “bricole”—the weathered wooden posts traditionally used as mooring points in the Venetian lagoon—and elements reminiscent of a ship’s keel. The result is a space that tells a story of origin and identity, inviting guests into the soul of Barena Venezia.
Guests are welcomed through a dramatic entryway adorned with wood installations echoing the iconic “bricole,” setting the tone for a transportive, Venice-inspired experience. At the rear of the store, a structure inspired by the curved form of a ship’s keel evokes a sense of motion and fluidity.
The focal point is a sculptural display of Venetian “forcole,” the traditional oarlocks used in Venetian rowing, crafted by Saverio Pastor, one of the few remaining Venetian Maestro d’Arte, who still preserves this traditional craft. Every detail has been thoughtfully curated to seamlessly integrate, enhancing the immersive nature of the design.
This new space at Harrods represents Barena Venezia’s DNA, a curated journey through design, culture, and craftsmanship. Visitors are invited to explore not only the latest collections but also the deeper narrative of a brand focused on making tradition meet modernity.
“This project represents the first step in a broader vision of immersive experiences,” said Davide Sambin Zara, chief commercial officer, Barena Venezia.
“We’re already working on additional initiatives to follow and are actively pursuing the opening of our first retail store—a place where our ideas and values can fully come to life beyond the garments,” he added.
With this opening, Barena Venezia reaffirms its international momentum while staying rooted in the artisanal traditions that define its identity.
This initiative at Harrods has the aim to set a strategic brand statement, marking the beginning of a new, ambitious phase in its retail evolution.
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