Advanced technology, cultural authenticity, and hyper-personalisation will shape the next generation of ultra-luxury travel, according to the organisers of Arabian Travel Market – ATM 2026.
The event, set to take place at Dubai World Trade Centre from 4–7 May 2026, will examine how innovation and individuality are transforming the high-end tourism sector under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology.”
ATM 2026 will introduce the ATM Ultra Luxury Lounge, a dedicated space designed to connect ultra-high-net-worth travellers with global luxury brands, private jet operators, and bespoke tour specialists. The new feature marks the start of a multi-year focus on the evolving relationship between luxury, technology, and sustainability, reflecting growing demand for purpose-driven, experience-led travel in the Middle East and beyond.
Technology, Authenticity and Sustainability Lead the Shift
Once defined by comfort and exclusivity, ultra-luxury travel is now evolving toward transformation through access, personalisation, and conscious design. Research from Fortune Business Insights shows that the global luxury travel market is projected to grow from US$2.7 trillion in 2025 to US$4.8 trillion by 2032. Advisory firm Creative Zone estimates that the private jet market alone could exceed US$943 million by 2029, underscoring the sector’s rapid expansion.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “While luxury travel remains one of ATM’s strongest growth pillars, ultra-luxury is emerging as the next frontier, reflecting the region’s maturing market and high-spending audience. To meet this growing demand, we have created the ATM Ultra Luxury Lounge, an exclusive space designed to connect ultra-luxury brands with buyers serving high-net-worth travellers.”
Curtis added that major projects such as Saudi Arabia’s Red Sea developments, the upcoming Cheval Blanc on Dubai’s Naïa Island, and the private island-based Bvlgari Resort & Mansions in Abu Dhabi highlight the region’s expanding role in shaping ultra-luxury travel experiences.
Middle East Driving Global Luxury Tourism Growth
According to the ATM Travel Trends Report 2025, developed in partnership with Tourism Economics, luxury travel demand continues to outperform global averages. Outbound regional luxury travel is growing at twice the world rate, with Middle East travellers spending around 50% more per trip than the global average.
Luxury destination brands including Mandarin Oriental, Four Seasons Hotels & Resorts, Jumeirah International, and One&Only will join leading island destinations such as the Maldives and Mauritius in showcasing high-end offerings at the 2026 edition.
“Luxury travel is no longer defined by opulence alone, but by purpose, connection, and transformation,” said Curtis. “Today’s discerning travellers are seeking experiences that are not only exclusive but also meaningful, journeys that enrich their wellbeing, reflect their values, and deepen their connection with the world around them.”
As the event enters its 33rd year, ATM 2026 will also feature IBTM @ ATM for the meetings and events industry and ATM Travel Tech, which will host more than 180 exhibitors across two halls. The event aims to reinforce Dubai’s position as a global hub for tourism innovation and collaboration while setting the agenda for the future of ultra-luxury travel.
Source: ftnnews.com
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