Adidas opens free running hub at Dubai beach

A brand new fitness pop-up has opened at Kite Beach and you don’t want to miss it.

The free hub by Adidas is now up and running (pardon the pun) for the rest of the winter to get you up and moving.

Named House of Fast, the shiny mirrored building will be offering a host of running activities over the next couple of months.

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Open until Tuesday March 31, the hub will let you take part in free shakeout runs, tempo runs, guided group sessions and recovery events to get you hitting those PBs.

Open to all ages, you can sign up for sessions throughout the weeks, with the pop-up also set to collaborate with local run clubs during the winter.

While you’re there, you can also take on the Adizero 5km Segment Challenge on Strava, testing just how quickly you can cover a dedicated route.

Log your best time on the board for your chance to win a range of Adidas prizes and experiences across the city.

Speaking about the pop-up, Bilal Fares, SVP and General Manager of adidas EMC, said:

“Running has always been at the heart of adidas, and House of Fast represents our commitment to supporting runners at every stage of their journey.

“By creating a dedicated space for the community at Kite Beach, we’re giving runners the opportunity to train with purpose, connect with others, and experience the sport in an inspiring environment.”

For more information and to register for upcoming sessions, visit the House of Fast at Kite Beach.

Jan 8 to Mar 31. Kite Beach.