Gucci is debuting in winter sportswear with the launch of the Gucci Altitude campaign and collection. While blending high-altitude performance and emblematic codes, the debut collection explores the space between sky and mountain.
Starring global brand ambassador Jannik Sinner, who carved a different path across the slopes as a junior ski champion before rising to the top of the tennis world, the campaign imagery follows him across the white-capped peaks of an infinite horizon in a mountain horizon.
Jannik Sinner wearing Gucci Altitude
“This was such a special and unique shoot in the middle of the mountains. I’ve always loved the mountains, and this shoot took place in the most incredible setting. Gucci always comes up with amazing ideas, but this one felt truly magical and was an experience I’ll never forget,” commented the worldwide tennis champion.
Drawing from the precision of winter sportswear and the house’s legacy in leisure, the campaign presents the new collection as a balance between effort and ease.
Each piece merges form and function in keeping with the brand’s identity, and Alpine wear is reimagined through a contemporary lens, as technical elements are distilled into refined silhouettes attuned to the rhythm of shifting terrains.
Jannik Sinner wearing Gucci Altitude
Completing the selection are sport-inspired eyewear pieces, including a ski mask and wraparound sunglasses, both embellished with the Gucci logo
Combining advanced performance and signature codes with specially designed technical wear, the collection is engineered with cutting-edge technology and sophistication, showcasing designs featuring breathable 3-layer constructions, water-resistant finishes, and functional details such as ski-pass pockets and touchscreen interiors.
Gucci Altitude
Alongside ready-to-wear, accessories, and shoes, the House also presents precision-crafted items in partnership with Head. Made for skiing and outdoor adventures, the selection includes skis and ski poles, snowboards, sports bags, and helmets embellished with the House’s emblematic Web stripe, redefining technical sportswear for winter’s most demanding moments.
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