Hyundai and the BigTime YouTube channel have teamed up to bring an off-road Ioniq 9 concept to SEMA. Notable upgrades include a lifted suspension, a set of white OZ Racing wheels, and all-terrain BFGoodrich tires.
To give it an off-road appearance, they added an auxiliary light bar on its roof and raised the ground clearance to 6.9 inches.
It started off when Jeremiah Burton, together with Zach Job, both from BigTime, linked up with Hyundai so that they could give the Ioniq 9 an aggressive look and have it have some capabilities over rough off-road terrain.
They started off with the most luxurious model, the Ioniq 9 Calligraphy, which went at a starting price of $76,560. The Calligraphy powertrain setup features a dual motor and is an all-wheel drive, producing about 422 horsepower and 516 pound-feet of torque.
Their starting point was adding and fitting a lifted suspension, giving it a higher profile to fit new BFGOODRICH all-terrain tires, and OZ Racing wheels can be used, giving the reworked Ioniq 9 a race car sweetness.


The light bar attached to the Ioniq 9 Big Time concept rooftop helps it illuminate trails during the night. It looks like a car from the classic times around the 1970s; this is due to the brown wrap and tan livery.
According to the YouTuber, the color scheme got inspiration from a 1977 Kenworth Cabover semi truck, which they bought for the channel project last year.


Looking at it, you will spot a large Hyundai logo on the BigTime Concept hood, and a “Big Time” script appears on the back door and on the fenders. The Ioniq 9 concept will have a fresh look and more playful attitude if it heads towards production, even though it may have minimal impact.
