Through this initiative, runners at the Dubai Marathon can choose from a range of eligible GWR titles across approved distance categories. The programme goes beyond traditional race times, allowing participants to attempt records that include themed costumes, awareness-focused challenges, paired runs, unique endurance elements, and group efforts, all judged according to official GWR rules. Examples of record attempts available through this collaboration include: fastest marathon run by a father and son together and fastest marathon run by a mother and daughter together.
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