The 21st edition of the Hail Toyota Baja International Rally 2026 officially commenced on Tuesday at Al-Maghawah Park, marking the start of six days of high-energy activities.
General Supervisor of the Rally and CEO of the Hail Region Development Authority Omar bin Abdullah Al Abdul-Jabbar inaugurated the festivities with a comprehensive tour of the event camps.
The launch drew a significant crowd of visitors from across the region and beyond, setting a vibrant tone for the international competition and its diverse cultural programming.
This year’s celebration features 24 distinct events designed to engage visitors between 3:00 pm and 11:00 pm daily.
Among the standout attractions is an international circus featuring acrobatic performances, alongside a professional karting area that allows enthusiasts to experience the thrill of racing within a high-safety environment.
Technological innovation takes center stage at the 360° panoramic Toyota Dome, where immersive visual displays merge the worlds of cutting-edge technology and the rugged beauty of the desert landscape.
The festival also introduces several new cultural and lifestyle experiences, including the Sulafa Coffee and Chocolate Exhibition, which celebrates Saudi hospitality through specialty tastings and interactive workshops.
The main events theater offers a steady stream of live family entertainment, complemented by contributions from the Culinary Arts Authority and traditional horse field displays.
From heritage tours and vintage car exhibitions to specialized pavilions for the Social Development Bank, Hail University, and various government agencies, the event provides a comprehensive blend of modern entertainment and local tradition.
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