Secondhand is very cool today, but there are still some obstacles. It is difficult for people who want to sell, because it takes time to photograph their clothes and enter them with product information on different platforms.
Brands and retailers, for their part, often don’t participate in the secondhand market. They don’t know if and when a customer sells an item of clothing, so they don’t earn anything.
This is where Resellify comes in. The Italian start-up acts as an intermediary. It simplifies the sale for the customer and, at the same time, ensures that the brand or retailer is aware of it, participating in the proceeds of the sale.
“The second-hand market generates billions in revenue, but today brands and retailers do not profit from it. All these products are resold elsewhere, without the original brand or store knowing about it,” says Alessio Autore, founder of Resellify. “We have set ourselves the goal of changing this paradigm,” he added.
Resellify
About ten platforms and retailers have already joined the initiative. These include the private sale platform Jammy Dude, the online store Scuderi, and Siebentaschen, an accessories e-tailer. Domenico Uvarossa, who previously worked for Scottish online fashion retailer Atterley, is responsible for Resellify’s distribution in Italy.
The Autore family, originally from Naples, is well known in the fashion world. Alessio’s father, Gennaro, is the founder of the Graaf Group, which helps European luxury brands expand into Australia. Its brand partners include Hermès and Brunello Cucinelli.
The Autore family also invests in technology. It has a stake in buy-now-pay-later company Scalapay and launched the start-up GiGlobe, which helps people who want to emigrate from Europe to Australia find jobs.
With its playful plug-and-play approach, which puts the end customer at the center, Resellify differs from other second-hand service providers such as Reflaunt or Faume, which consider themselves B2B solutions and target brands and retailers. In addition, Resellify does not handle management and logistics, leaving shipping to the customer.
At the heart of Resellify is a digital wardrobe. When a customer buys an item of clothing online, it is recorded in their Resellify profile. If they decide to sell it at a later date, Resellify asks them to take three photos of the product. The item is then published on platforms such as Vinted, Vestiaire Collective, Depop, and Subito.
An algorithm that analyzes historical sales data helps determine the price, suggesting a range to the customer. “On average, the price discount varies between 60% and 75%,” says Autore.
Since Resellify is compatible with Shopify, the app can be easily linked to the online stores of brands and retailers. Specifically, a Resellify widget appears on the screen. If the customer clicks on it during the purchase, the item is loaded into the digital wardrobe.
Brands and retailers can monitor their customers’ resale activities via a dashboard. If the customer puts an item up for sale, they are automatically notified and can make a personalized offer. Once the transaction is complete, the brand or retailer receives a commission.
New applications are also in the pipeline. In January, Resellify plans to launch a virtual try-on feature. “Customers will be able to try on clothes virtually and take a photo of themselves. This will work for both items already in the digital wardrobe and items for which we only have an image,” explains Autore.
Also in January, Resellify plans to introduce an additional mail add-on feature, which will allow users to automatically import all their previous orders. “All you have to do is link your e-mail address and authorize access. Resellify will securely read the purchase receipts in your inbox and import them into your digital wardrobe,” says Autore.
Resellify
“The goal is to allow each user to upload as many items as possible, with minimal effort and by completely simplifying the entire process,” continues the entrepreneur.
So far, Resellify is free for customers. It is currently evaluating whether and how it will charge for the virtual try-on. Brands and retailers can use a free basic solution.
There is also a premium version of this app, which includes data insights and allows merchants to assign store credit, which costs €199 per month. For companies looking for a customized resale application, an enterprise version is recommended. In addition, Resellify retains a commission, which corresponds to 15% of the sale price of the garment.
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